Media Training for Elected Officials:
Messaging and Event Planning

Held July 11, 2007

Presenters:
Damien Filer, 50+1
Drew Courtney, PFAW Foundation

Media is an ever-changing and fickle thing- and media training is becoming more and more crucial because of this. YEOs in the Network had the opportunity to receive some first-rate advice from media experts that shared information on messaging and event planning.

Moderated by Georgia State Representative Nikki Randall, a former marketing and public relations director, this tele-conference featured experts Damien Filer of 50Plus1 and Drew Courtney, communications specialist at PFAW Foundation.

Damien Filer presented on the importance of message. Filer spoke on several topics including the importance of repetition, how to mold your message and the elements of successful messaging. 

Drew Courtney spoke about Press Events, even including helpful worksheets for all the call participants. Courtney discussed the media advisory and its elements, the importance of visuals, and the check list to follow before, during and after an event. 

Resources and Handouts:

• Power Point Presentation
• Media Training Handout
• Media Training- Damien Filer
• Media Training- Drew Courtney

Tele-Conferences>>